Altair is a global innovative technology, engineering, and design company. Despite its constant growth — the brand identity didn't represent its diverse offerings and also felt dated.
In 2011 — I was asked to redesign the Altair brand identity. A brand audit, competitive analysis, interviews, and an in-depth research phase was implemented that focused on internal and external perceptions. This phase brought actionable insights which were leveraged to bring all sub-brands under the Altair name to express the holding company's complete multi-faceted offering visually and systemically.
Altair has a long history of creating successful high fidelity simulation and 3D software for a variety of technical markets.
Altair's product designers offer qualitative research, insight, and human-centered design. Placing people at the center of everything first and foremost.
Simulation Driven Engineering
Altair's engineering team leverages simulation and optimization technology to provide clientele with best-in-class engineering practices worldwide.